CONFLUENCIA / CASES

CONSULTING · MARKET ENTRY

From demand to operating model.

How can demand become an international operating plan?

Customer research, channel decisions and operational planning for international expansion.

Context
Tarija-based agroindustrial business · independent practice
Reported contribution
Commercial research and operating-model design within an independent practice.
Work type
Applied study and planning model

The work, in focus.

Every figure has a scope.

Research, scope and design figures retain their original meaning.

Research

responses analyzed
147
stakeholder interviews
8

Volume of information analyzed as reported in the CV.

Model scope

products modeled
6
target markets
4
months modeled
12

Products, target markets and planning horizon.

Projections

estimated monthly break-even units
341
projected launch budget
≈ USD 35,000

Model estimates; not realized sales, expenditure or achieved profitability.

01 / CONTRIBUTION

Where I contributed judgment.

Analyze responses and interviews to structure demand priorities, channels and a proposed international operation.

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Understand demand

The research combines 147 customer responses and 8 stakeholder interviews. The CV describes using them to formulate demand priorities, service requirements and channel decisions.

Structure operations

A 12-month model brings together demand, costs and cash flow for six products. The roadmap considers packaging, compliance, inventory, distribution and e-commerce.

Define the proposal’s scope

The United States, Chile, Brazil and Paraguay are study target markets. The estimated break-even of 341 monthly units and an approximately USD 35,000 launch budget are planning assumptions.

02 / REPORTED DELIVERABLES

The form the work took.

  • Market-entry study and commercial prioritization.
  • 12-month operating and financial model.
  • Operational-readiness and channel roadmap.

Markets are targets and financial figures are estimates. This case does not establish completed exports, realized sales or expenditure.

What supports this case +

Based on the supplied professional CVs, including the 2026 master CV. Contributions and figures are the holder’s documentary statements, not independent employer or institutional authentication.

The work is explained here. Original documents, classroom materials and client files remain private. The opening question organizes the case narrative; it is not a client quotation.

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